Retail media ad revenue forecast to surpass TV by 2028 The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exceed television revenue by 2028. Retailers from Amazon, Walmart and Target to grocers such as Carrefour, Ahold Delhaize, Tesco and Sainsbury’s
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Instacart to Power Retail Media Network for Price Chopper, Tops Northeast Grocery Inc. (NGI), the parent company of Price Chopper/Market 32 and Tops Friendly Markets, is growing its partnership with Instacart. The grocery chains will leverage the Instacart Platform to introduce new e-commerce capabilities and launch a retail media network using Instacart’s Carrot Ads solution.
Sam’s Club’s Retail Media Network Announces New Partnerships Sam’s Club named an initial group of five technology and agency partners to help in planning, buying, and optimizing campaigns on its retail media network. The RMN has partnered with CommerceIQ, Pacvue, Skai, Flywheel and Stackline. Retail Media Spend Is Headed Upward The State of Retail
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
Just a few weeks ago, Sasha Savic was appointed Global Chief Executive Officer of UM, a global media agency network of IPG Mediabrands. Sasha, an IPG alumnus, focused in our Legends & Leadership conversation on his vision for the agency’s global growth, reflecting on “why we’re in this game” and “purposeful ideas that contribute to
This post is about the future, but it begins in the not-too-distant past. For me, it began 50 years ago when I first began reading Marshall McLuhan as a Junior High student in the Bronx. It picks up a decade later, when I started covering media as a reporter for Adweek in the early 1980s
This is part 2 in our series about diversity at agencies. You can read part 1 here, which discusses organizational progress, strategic leadership and challenges in DEI. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. In addition to improving employee representation,
One exec told us that Thursday’s hearing “did not feel like a discovery hearing but rather an airing of concerns that went beyond data and national security.” It seems as though all eyes have been on TikTok this week thanks to talks of a potential nationwide ban and its CEO’s testimony in front of Congress
